British Jewellers' Association

A prestigious, invitation-only party at London’s contemporary five- star, Grange Hotel St Pauls, provided a perfect showcase recently for the luxury jewellery brand, Vendorafa.

The party which took place on the evening of 19th November, 2011 was hosted by the Knightsbridge jeweller Mozafarian, one of the first UK retailers to stock the Vendorafa brand which is being distributed in the UK by Advalorem, part of the WB Creative Jewellery Group.

Some seventy guests were treated to champagne and canapés and given the chance to view and to try on jewels from the Vendorafa range in a relaxed and friendly atmosphere whilst also admiring paintings of The Venice Carnival by the acclaimed artist Lynne Russell. Jewellery from Mozafarian’s own collection and a number of other key brands was also on display.

“The star of the show was definitely the Dune Collection,” says Advalorem’s business development manager, Ben Williams. “Everyone seemed to love its tactile quality. The larger statement pieces, particularly the cuffs and bangles, were extremely popular.”

Miss Bahareh Mozafarian, who hosted the event, was also delighted with the evening. “These events give us the opportunity to entertain our customers and to spend time getting to know them better. We were very pleased
that Vendorafa could join us on this occasion. The feedback from our customers was excellent and I have no doubt that the evening is an indicator of things to come with Vendorafa,” she commented.