The new BJA Designer Showcase is a unique website offering designers the opportunity to showcase their collections to retailers. Acting as an online marketplace the BJA will draw in a captive audience of retailers (members and non members) looking to buy jewellery designed in Britain from accredited BJA designer makers. The BJA will be launching the website in July; here is an exclusive preview of the site,we're looking for designers to populate the website, ready for the big launch!
The BJA have created the site in response to a rise in the number of retailers looking to invest in design led British products. Representing both retailers and designers we understand the needs of both parties. The showcase will be much more than an online directory it will include images of the pieces, branding, packaging and links to social media sites allowing the retailer to visualise the collection in their store, all of which can uploaded and managed by the designer. This sleek new website has been designed around a professional template with the users in mind. For the retailer the pull is immense because of the quality and variety of the work but also because of the way it will be displayed. For designers it is an exciting opportunity to reach out to retailers who may not have come across them otherwise. The designer showcase will be linked from the main BJA website which already receives over 8,000 unique visits a month. Additional traffic will be directed into the site through trade press and other marketinginitiatives, this platform is aimed to give your collections a strong online presence.
Although the BJA will charge the designer maker a small fee per collection displayed unlike many other marketplaces the BJA will not take a cut of the profits, all enquires will come straight through to the designer. Meaning you’re in control! You set your own prices and negotiate your own deals! Interested retailers will contact you directly and then it’s up to you to seal the deal!
Designers will be charged a small fee to take part in this new exciting project, The BJA will charge the designer £130 + VAT for the first collection and then £100 +VAT for each subsequent collection, for a years exposure on the website!
Register your interest with us today, outlining details of your website, product collection(s), pricing and promotional support material.
We will then send you an invite to take part in the new project
Check out the benefits leaflet Designer Showcase benefits for designers
Check out the benefits leaflet Designer Showcase benefits for retailers
© 2011 BJA
The British Jewellers' Association
10 Vyse Street
Birmingham, B18 6LT, UK
Telephone: 0121 237 1110
Fax: 0121 237 1113